PRESENT
POWERING THE FUTURE OF SPORT
A DRAFT WEEK SHOWCASE
EVENT AGENDA
A day of engaging discussions, live demonstrations, and extraordinary industry innovations.
PRE-GAME
VIP Preview + Press Walkthrough
10:00 AM – 11:00 AM
Early VIP access to the exhibit hall with demos running, very limited escorted tours, and hospitality including coffee and light refreshments. Press briefings and interview opportunities with VIPs and industry experts will be available.
Guest Arrival
10:30 AM – 11:00 AM
FIRST HALF
Opening: Pittsburgh’s Moment
11:00 AM – 11:35 AM
NFL Hall of Famer Jerome Bettis will kick off this portion of the event, featuring a variety of fireside chats and panel discussions devoted to what’s new and what’s next in the sports innovation arena.
Pittsburgh’s Competitive Advantage in the New AI Economy
- Farnam Jahanian, President, Carnegie Mellon University
- Josh Shapiro, Governor, Commonwealth of Pennsylvania
- Sara Innamorato, County Executive, Allegheny County
- Corey O’Connor, Mayor, City of Pittsburgh
Panel Discussion: Physical AI at Game Speed – From Vision Systems to the Field
11:35 AM – 12:30 PM
- David Morehouse, EVP for Strategy, Pittsburgh Steelers, Former CEO & President of the Pittsburgh Penguins
- Chip Ganassi, CEO, Chip Ganassi Racing
- Priya Narasimhan, CEO and Founder, YinzCam and Professor, Electrical and Computer Engineering, College of Engineering, CMU
- Josh Helmrich, Senior Director, Media Strategy, Business Development, and Next Gen Stats, NFL
HALFTIME
Exploration and Hospitality
12:30 PM – 1:30 PM
Enjoy lunch while exploring the RIC and engaging with innovative demonstrations.
SECOND HALF
Second Half Kickoff
1:30 PM – 1:35 PM | Presented by Carnegie Mellon University President Jahanian
Looking Beyond the Valley: Grit, Talent, and the Making of an AI City
1:35 PM – 1:50 PM | Mark Cuban in conversation with Joanna Doven – AI Strike Team Founder
Forge to Field Pitch Competition
2:00 PM – 3:00 PM
AI Startup Finalists will pitch their companies to a panel of judges:
- Mark Cuban, Entrepreneur and Investor
- Ed Stack, Executive Chairman and Chief Merchant, DICK’S Sporting Goods; Footlocker
- Will Allen, Founding Partner, Magarac and former Pittsburgh Steeler
- Deap Ubhi, Director and Global Head of Solutions Architect for Startups, AWS
- Troy Demmer, Co-Founder and President, Gecko Robotics and Co-Founder and General Partner, First Order Fund
- Jeanne Cucinelli, President, UPMC Enterprises; Executive Vice President, UPMC
Closing Remarks
3:00 PM – 3:10 PM | Presented by United States Senator Dave McCormick
Awards Presentation
3:15 PM – 3:30 PM | Presented by Mark Cuban, Meredith Mayer Grelli, and Joanna Doven

